A hook is your Unique Value Proposition (UVP). It's a compelling statement that immediately connects with your website visitors. This minimizes the time it takes for them to trust you. Use it on your homepage, social media profiles, email signatures and other appropriate places to help define your persona.
How to create your UVP.
You only have seconds to convince event and meeting planners that you're the right person to book for their event. In this article, you'll learn how to make a great first impression on your homepage.